Ember
⚙️ Health · Routing

Routing

Org structure and per-dept source coverage. Each dept card shows its sources at a glance — bc = Basecamp, bq = BigQuery, sh = Sheets.

Business units
8
Departments
17
Routed projects
30

Involve Asia

3 BUs · 4 depts · 8 proj

Enterprise

5 bc
JC Lam· Managed service for large advertisers (TikTok, Shopee, etc.) and publi…
  • Advertiser Growth
    vacant lead
    bc 2
  • Publisher Growth
    vacant lead
    bc 3

Subscriptions

2 bc
Ed Guno· Self-serve platform access for smaller advertisers, monthly fee model …
  • Subscriptions
    vacant lead
    bc 2

iAds

1 bc
Andrew Tay· Paid ads arbitrage — buy from DSPs/media at CPC, earn CPS from adverti…
  • iAds
    vacant lead
    bc 1

Commerce Media Ventures

3 BUs · 3 depts · 2 proj

CMV Video (Productnation)

0 bc
vacant· YouTube channel monetised via sponsorships, courses, and digital produ…
  • CMV Video
    vacant lead
    bc —

CMV Affiliate

1 bc
Andrew Tay· Owned-and-operated affiliate sites — productnation.co, iprice.my, regi…
  • CMV Affiliate
    vacant lead
    bc 1

Cashiu

1 bc
Hanh· Cashback app.
  • Cashiu
    vacant lead
    bc 1

Group Services

1 BU · 9 depts · 19 proj

Group Services

19 bc
Wing Loon (Group COO)· Shared services used by all business units.
  • Leadership
    Wing Loon
    bc 2
  • Finance
    Siow Lu
    bc 1
  • Operations
    vacant lead
    bc —
  • Marketing
    vacant lead
    bc 2
  • Engineering
    Xiong
    bc 5
  • Product
    vacant lead
    bc 3
  • Data
    Mahadir
    bc 3
  • DevOps
    Wals
    bc 2
  • People & Culture
    Amelia Wong
    bc 1

Corporate Development

1 BU · 1 dept · 1 proj

Corporate Development

1 bc
Raghav· M&A, investments, investor relations.
  • Corporate Development
    vacant lead
    bc 1
Legendhealthy (≥2 sources)thin (1 source)no sourcebc 1bq 1sh 1