Monday, 18 May 2026
Daily briefing — 2026-05-18
Briefing
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Three revenue BUs (Subs, iAds, Cashiu) registered simultaneous velocity-drift yesterday for the first recorded time — and Trip.com is the cross-BU through-line surfacing in three separate Top 6 items. Pick one of them today: Trip account review, or Cashiu Day 5 incident ownership.
Top 6 todayranked, action-mandatory
Hanh Vu — Cashiu Day 5 monetisation freeze, no incident report, GA4 unused
May 13–17 all zero orders / zero revenue. Engagement intact: 54 installs and ~170 DAU landed on May 17 alone; daily-to-monthly stickiness hit 55.1% — a five-month high. v1.26.0 shipped May 14 (Khairul absorbed the four-day slip). Firdaus Nasir's acceptance stall on Referral Bonus Patch + Product Feed Sync Revamp now 32 days.
App alive, users arriving, nothing converts — payment gateway or offer-config break. GA4 (wired May 14) can answer whether sessions held while conversions zeroed; the question has been speculated for five days and not asked.
Ask Hanh today which component broke May 13, and instruct Jessie Tan to run GA4 cashiu.ga_aggregated_event vs conversion_click_performance for May 12–17 by EOD.
JC + Andrew Tay — Trip.com fragmenting across three BUs, no single account owner
Three independent Trip exposures running in parallel: (1) Huynh ICT still unreviewed as new primary violator post-iAds Stars halt; (2) iAds BQ logged 4,551 clicks on May 17 with zero attributed conversions — eighth consecutive zero-conv day on Trip-class offers; (3) TikTok daily validation Day 7 dark with 1.4M TTS conversions still in limbo, and Trip's TTS exposure unreconciled. Lindsay Maralit remains sole owner of Trip JP traffic pause from May 1.
Trip's IT/commercial team will not see three separate IA workstreams — they see one partner relationship under stress. Trip just confirmed they're escalating; the next call lands without a unified story.
Call JC today: convene a single Trip account review with Lindsay, Sam Yap, Andrew Tay before Thursday — Huynh ICT, ISP postback, iAds zero-conv, TTS validation as one agenda.
Wing Loon — TikTok validation Day 7 dark, MYR 2.6M paid-but-unrecognised, 5 CVEs Day 13
May 18 revised deadline passed with no go-live; this is no longer an incident, it's a missing capability. Violation tracker doubled overnight — blocked clicks 856,197 across 691 publishers (vs ~399k / 297 prior), all adults/gambling. Vinita's Daily Validation Monitoring Dashboard four days past May 15. Reflection surfaced ~MYR 4.86M of unreconciled revenue recognition across two systems (MYR 2.6M unattributed conversions stale since April 14, MYR 2.26M iAds overdue). Five CVEs (PDF generator, UI carousel, chart library, eval-RCE, var_dump) unassigned 12+ days.
TikTok named IA #1 partner while their conversions sit unreconciled going into a second week. The CVE stack and the validation stack share the same shared-service constraint — engineering bandwidth with no named owner per item.
Ed Guno — Subs accounts 15→13, 91 affiliate agreements still zero-live, MYR 31,659 marketing fund untouched
Account count regression now three steps with zero attribution. May 17–24 metrics collapse — 49,757 → 3,583 clicks, applications to 2 — appeared with no campaign pause confirmation. 18 account-management todos unassigned; Swarovski overdue since March 5. Marketing is the shared service primarily consumed by Subs per facts.md — and MYR 31,659 in marketing fund sits at zero utilisation in May.
The affiliate-programme execution bottleneck is upstream of the 80/20 conversion concentration Ed identified May 8. The marketing-fund idle sits downstream of the same activation problem — there's nothing to market because nothing is live.
Ask Ed today: which named accounts exited 15→13, who owns activating the first of 91 affiliate agreements, and what blocks the MYR 31,659 marketing-fund deployment.
Andrew Tay — iAds week 20 revenue –26% WoW, 8-day zero-conv window, Pillar 2 tab broken
Week 20 (now populated): USD 42,608 net revenue, USD 6,215 ROI — 51% of monthly target. TikTok 72% of brand-mix contribution, fully displacing Trip.com. May MTD loss deepened from –MYR 53K to –MYR 83.6K. Pending pool at MYR 607K = 96% of May gross — cash-trapped. Realisation rate 5.6% → 4.7%. BQ logged 4,551 clicks May 17, zero conversions — Day 8.
Tay posts Thursdays. Thursday's post is the only diagnostic window before May closes, and Pillar 2 brand/channel concentration is inaccessible (#N/A, #REF!) at the exact inflection point where TikTok now drives 72% of the book.
Press Andrew before Thursday: named owner + date for MYR 2.28M overdue clearance, Pillar 2 tab repaired, and a Cookie Stuffing DRI.
Umar Naqshbandi — Oppo KLCC shot May 17, two days on, still no post-production plan
The roadshow executed Saturday with Umar as named host. Two days later: no post schedule, no delivery date, no client commitment visible in any system. Three May 5–8 deliverables now 12–14 days late (was 10–13 yesterday). INVVM-1746 crossed its May 15 due date. Vivo brief (6 social + 4 static) and Samsung A57 slate (3 social + 1 long-form) entered pipeline — first new-brand intake during the May halt. Deal count 76 → 77.
The vivo + Samsung intake confirms commercial demand is recovering before production has restarted. If Oppo asks for footage Wednesday and Andrew Tai answers "checking with Umar," that closes the renewal conversation badly.
Call Umar today: Oppo delivery date Andrew Tai can commit to by Wednesday, and scope confirmation on the vivo brief.
Watch
- 5d** Rizky Saputra's May 15 –40% portfolio swing — no follow-up read May 16–18. Promote tomorrow with attribution or retire.
- 3d** Dormant offer cluster (FlowerAdvisor PH 543d, Havaianas ID, Net-a-Porter APAC) still accumulating live clicks. Decide today: AG outreach or retire.
- 5d** Corp Dev iPrice Day 68 with zero activity but "active" status — record-keeping misrepresentation; archive or reassign this week.
- 23d** Claude Team Plan — 13 days to 1 June AI-claim discontinuation, still on hold. Decide today or accept slip.
New facts to rememberappended to the persistent fact base
- ~MYR 4.86M of unreconciled revenue recognition sits across two systems:MYR 2.6M unattributed conversions (stale since April 14) + MYR 2.26M iAds overdue >30 days.
Cross-BU signals (extended)
Patterns spanning multiple business units