Briefings

Each BU has its own performance metrics that the briefing should frame around, not generic terms like "throughput" or "collapse": - **Enterprise PG**: monthly initiatives per person (target 5/month, 60/year); new publisher sign-ups (target funnel: outreaches → pitches → onboarding → live); concentration risk - **Enterprise AG**: advertiser revenue split per account manager; offer health decay; named advertiser deals - **Subscriptions**: active account count, MRR concentration by client, integration request queue, pitch tracker - **iAds**: ROI%, offer count, publisher count, named partners (Trip, Stars, JP) - **CMV Video**: ClickUp deal pipeline (Leads → Proposal → Confirmed), billing AR, brand milestones, smartphone launch coverage - **Cashiu**: installs, DAU, signups, AOV, daily orders, daily revenue - **CMV Affiliate**: P&L by month, key publishers - **Group Services**: headcount, staff costs, marketing budget burn, payment/billing queue - **Corp Dev**: MDEC approval status, exit process milestones (iPrice deal is CLOSED — see CORRECTION 2026-06-01) Briefings should cite the SPECIFIC named publishers/advertisers/clients/initiatives — not abstract metrics. "Mind has 59 pitches, only UC Browser converted" beats "PG throughput collapsed".

CMV Video has TWO co-leads with clearly split responsibilities: - **Umar Naqshbandi** — owns PRODUCTION (video shoots, content output, talent/host, post, deliverables, schedule). When a video is shooting/missing/delayed, the question is for Umar. - **Andrew Tai** — owns COMMERCIAL / OPS (deals, billing, brand-partner relationship, P&L, contract terms, internal workflow). When the question is about a client commitment, deal terms, or revenue, ask Andrew Tai. Briefings should NEVER conflate these. "Does Andrew Tai own production?" is structurally wrong — Umar does. Frame production-side questions for Umar; commercial-side questions for Andrew Tai.