Deepleaper

The iAds zero-conversion period — now diagnosed as Sam Yap's iAds Social Project (3.5k clicks/day, zero conv) and Raja Nazaruddin's iAds Vivo (traffic dead since late April) — is firing on the same Enterprise AG advertiser book that is already absorbing the Trip.com violation reset and the Deepleaper/TikTok Shop ID gap. — AG account managers are absorbing publisher-side failures they didn't cause, on advertisers (Trip, Shein, Klook, TikTok Shop) that will see the reconciliation. Tay's 30%-legitimate-source goal slips further while AG owns the advertiser relationship damage.

TikTok exposure is expanding (iAds), contracting (Enterprise post-Deepleaper), and going dark on instrumentation (Group Services) inside the same week — no single BU view captures the net position. — TikTok is now a Tier-1 dependency by iAds mix, a Tier-1 loss exposure by Enterprise GMV, and a Tier-1 reporting blind spot by Group Services — concurrently. A managed TikTok strategy doesn't exist at the cross-BU level.

The same "no named owner" failure mode that left Trip and Deepleaper unaddressed is now visible defensively — five critical CVEs (Day 7), Cookie Stuffing inside a 90%+ grey-revenue base, Jessie Tong sole-owner of four June–July finance deliverables at T-24, and 47 unassigned CMV invoices anchored to INVVM-1382 (15+ months). — This is not four separate incidents — it's one operating pattern. The cost will land as a compounded event (audit, breach, or write-off) rather than as four manageable ones.

Three BUs are operating without a current read on their own economics in the same window — a coincidence of reporting failures that distorts any consolidated view of the post-Trip, post-Deepleaper revenue picture. — Two of the three (iAds, Cashiu) are the units running the deepest negative margins (April: iAds 18.8% GP, Cashiu –137.1%). Without current numbers, any wind-down/pivot decision is being deferred by default.