Ember
🔍 Entity · Person

Raja Nazaruddin

3 mentions across 2 BUs — 2 facts, 1 signal.

Where this person shows up

BU breakdown of mentions

  • Subscriptions2 mentions
  • iAds1 mention

Mention timeline

Every fact and signal naming Raja Nazaruddin, newest first

  • Subscriptions
    ISP publisher zero-conversion diagnosis (HISTORICAL — see CORRECTION below)
    Two named publisher failures — Sam Yap's ISP ("iAds Social Project", 3.5k clicks/day, zero conv on Shein/Trip/Klook/Oppo ID) and Raja Nazaruddin's iAds Vivo (traffic dead late April). Both are PG-managed publishers. Validation pipeline itself is healthy.
  • signal
    iAds
    Two named iAds publisher failures route directly into Enterprise advertiser exposure
    The iAds zero-conversion period — now diagnosed as Sam Yap's iAds Social Project (3.5k clicks/day, zero conv) and Raja Nazaruddin's iAds Vivo (traffic dead since late April) — is firing on the same Enterprise AG advertiser book that is already absorbing the Trip.com violation reset and the Deepleaper/TikTok Shop ID gap. — AG account managers are absorbing publisher-side failures they didn't cause, on advertisers (Trip, Shein, Klook, TikTok Shop) that will see the reconciliation. Tay's 30%-legitimate-source goal slips further while AG owns the advertiser relationship damage.
  • Subscriptions
    iAds zero-conversion period is NOT validation backlog — diagnosis revised (HISTORICAL — see CORRECTION below)
    **CORRECTION 2026-05-15: "iAds Social Project" has no connection to iAds publisher. See full correction entry below.** Investigation 2026-05-14 BQ deep-dive: the 14-day zero-conversion period across certain publishers (last validated conversion 2026-04-29) is **not** a validation-pipeline collapse. The BUP-1 framing as "validation backlog · realization rate 5.6%" was wrong. The actual story is two distinct operational issues across two publishers: **ISP publisher "iAds Social Project" (aff_id 1008463, Sam Yap-managed, Enterprise PG)** — the dominant click source at ~3.5k/day from May 5 onward. Clicks fire on LIVE converting offers (Shein, Trip.com, Klook, Oppo ID) but produce ZERO conversions. **Smoking gun**: Shein-CPS — ISP sent 4,465 clicks; other publishers run Shein at ~3.15% conversion rate; expected ~140 conversions, actual 0. That's not variance. Almost certainly traffic-quality (bot / incentivised / misattributed audience) OR a tracking/postback misconfiguration specific to this publisher's links. **Sam Yap should be asked to verify ISP's traffic source + check postback URLs.** **iads vivo (aff_id 1065674, Raja Nazaruddin-managed)** — was healthy at 70-370 clicks/day with 1-7 conversions through April. **Late April collapse**: April 29 dropped to 3 clicks; May 1-12 just 1-3 clicks/day. This is a publisher traffic source dying, not a tracking issue. **Raja should check ivans vivo's upstream traffic source.** **Validation pipeline is fine**: in the same 14-day window, the other 88 Raja-managed publishers recorded 821k conversions on 87M clicks. Validation infrastructure is processing normally. iAds-specific zero is a real operational outcome, not a data lag. When the brief next addresses the iAds "validation collapse" item, anchor the diagnosis on these two specific operational issues, not on validation-pipeline framing. The 92.7% deep-critical backlog metric Andrew Tay's sheet shows must mean something different from what BUP-1 inferred — likely an internal iAds-team metric about offer health or postback latency, not BQ aggregate latency.