🔍 Entity · Product
Both
3 mentions across 1 BU — 1 fact, 2 signals.
Where this product shows up
BU breakdown of mentions
- Subscriptions3 mentions
Mention timeline
Every fact and signal naming Both, newest first
- SubscriptionsISP publisher zero-conversion diagnosis (HISTORICAL — see CORRECTION below)Two named publisher failures — Sam Yap's ISP ("iAds Social Project", 3.5k clicks/day, zero conv on Shein/Trip/Klook/Oppo ID) and Raja Nazaruddin's iAds Vivo (traffic dead late April). Both are PG-managed publishers. Validation pipeline itself is healthy.
- signalSubscriptionsSigned-but-stalled activation cluster spans Subscriptions and EnterpriseDeals that cross the contractual line but fail to generate revenue are accumulating in parallel across two BUs, with no shared remediation playbook. — Both BUs are mistaking signed/QA-cleared deals for closed revenue. Against Subs' –653.7% April margin and Enterprise's MYR 1.78M May gap, the post-signature execution layer is where the quarter is being lost.
- signalSubscriptionsConversion-narrow, click-broad: the same revenue structure pathology in two BUsRevenue is concentrating violently into single operators while the broader network produces clicks/activity without closing — Mona Surach at MYR 157k of MYR 540k AG rolling (29%), and Ed Guno's May 8 finding that Subscriptions conversions sit in PG-managed accounts while ~43 publishers generate click-only traffic. — Both units are quietly converting from a network model to a single-operator model without anyone having decided to. Mona/Susanne/Hanh-style concentration is now operating policy by default, not design.