Klook

Two named publisher failures — Sam Yap's ISP ("iAds Social Project", 3.5k clicks/day, zero conv on Shein/Trip/Klook/Oppo ID) and Raja Nazaruddin's iAds Vivo (traffic dead late April). Both are PG-managed publishers. Validation pipeline itself is healthy.

Previous entries (2026-05-14 and 2026-05-15) incorrectly conflated "iAds Social Project" (aff_id 1008463) with iAds the publisher. This is wrong: - **"iAds Social Project"** is a Publisher Growth publisher managed by Sam Yap (Enterprise PG). The "iAds" in its name is misleading — it has zero operational connection to iAds as a publisher. - **iAds** is a publisher on Involve Asia's platform managed by Andrew Tay — they send traffic to platform offers just like any other publisher. - Sam's ISP and iAds publisher are unrelated entities. They both send traffic to the same platform offers (Shein, Trip, Klook, Oppo ID) but that's coincidental — any publisher can target those offers. - **Validation pipeline** is Group Services (Wing Loon), not iAds. Corrected diagnosis: Sam Yap manages an ISP publisher that is firing 3.5k clicks/day with zero conversions on Shein, Trip, Klook, Oppo ID. This is a PG ops issue — publisher traffic quality or postback misconfiguration. Nothing to do with Andrew Tay or iAds.

**CORRECTION 2026-05-15: "iAds Social Project" has no connection to iAds publisher. See full correction entry below.** Investigation 2026-05-14 BQ deep-dive: the 14-day zero-conversion period across certain publishers (last validated conversion 2026-04-29) is **not** a validation-pipeline collapse. The BUP-1 framing as "validation backlog · realization rate 5.6%" was wrong. The actual story is two distinct operational issues across two publishers: **ISP publisher "iAds Social Project" (aff_id 1008463, Sam Yap-managed, Enterprise PG)** — the dominant click source at ~3.5k/day from May 5 onward. Clicks fire on LIVE converting offers (Shein, Trip.com, Klook, Oppo ID) but produce ZERO conversions. **Smoking gun**: Shein-CPS — ISP sent 4,465 clicks; other publishers run Shein at ~3.15% conversion rate; expected ~140 conversions, actual 0. That's not variance. Almost certainly traffic-quality (bot / incentivised / misattributed audience) OR a tracking/postback misconfiguration specific to this publisher's links. **Sam Yap should be asked to verify ISP's traffic source + check postback URLs.** **iads vivo (aff_id 1065674, Raja Nazaruddin-managed)** — was healthy at 70-370 clicks/day with 1-7 conversions through April. **Late April collapse**: April 29 dropped to 3 clicks; May 1-12 just 1-3 clicks/day. This is a publisher traffic source dying, not a tracking issue. **Raja should check ivans vivo's upstream traffic source.** **Validation pipeline is fine**: in the same 14-day window, the other 88 Raja-managed publishers recorded 821k conversions on 87M clicks. Validation infrastructure is processing normally. iAds-specific zero is a real operational outcome, not a data lag. When the brief next addresses the iAds "validation collapse" item, anchor the diagnosis on these two specific operational issues, not on validation-pipeline framing. The 92.7% deep-critical backlog metric Andrew Tay's sheet shows must mean something different from what BUP-1 inferred — likely an internal iAds-team metric about offer health or postback latency, not BQ aggregate latency.