Publisher Growth

Previous entries (2026-05-14 and 2026-05-15) incorrectly conflated "iAds Social Project" (aff_id 1008463) with iAds the publisher. This is wrong: - **"iAds Social Project"** is a Publisher Growth publisher managed by Sam Yap (Enterprise PG). The "iAds" in its name is misleading — it has zero operational connection to iAds as a publisher. - **iAds** is a publisher on Involve Asia's platform managed by Andrew Tay — they send traffic to platform offers just like any other publisher. - Sam's ISP and iAds publisher are unrelated entities. They both send traffic to the same platform offers (Shein, Trip, Klook, Oppo ID) but that's coincidental — any publisher can target those offers. - **Validation pipeline** is Group Services (Wing Loon), not iAds. Corrected diagnosis: Sam Yap manages an ISP publisher that is firing 3.5k clicks/day with zero conversions on Shein, Trip, Klook, Oppo ID. This is a PG ops issue — publisher traffic quality or postback misconfiguration. Nothing to do with Andrew Tay or iAds.

Publisher Growth's four tracked contributors — Poch Querijero, Aurellia Azzahra, Aldi Rynaldi, Sam Yap — each carry a 60/year (5/month) initiative target. Team aggregate is 240/year. Eddie Wong's row sits in the tracker but is incomplete (no recorded target or output). Use these as the denominator when assessing PG initiative performance.

MYR 239.8K against ~MYR 3.7M target (6.4%) with zero live initiatives across all five Publisher Growth contributors as of 04 May 2026