Ember
๐Ÿ” Entity ยท Person

Mona Surach

3 mentions across 2 BUs โ€” 2 facts, 1 signal.

Where this person shows up

BU breakdown of mentions

  • Enterprise2 mentions
  • Subscriptions1 mention

Mention timeline

Every fact and signal naming Mona Surach, newest first

  • Enterprise
    AG revenue and Group/Involve revenue are the same number
    AG (Advertiser Growth) account managers OWN the offers driving network revenue โ€” they are the manager-side view of the same revenue stream that rolls up as "Group Revenue". Surfacing "AG Team Revenue" and "Group Revenue" as separate sparklines on the home page (or as separate lines in the brief) is double-counting. They differ only in slice: - **Group Revenue** = total MYR across all offers, network-wide. Slice axis: time. - **AG Revenue (`ag_revenue_split`)** = the SAME total, sliced by account manager (Mona Surach, Kum Phui Lam, Rizky Saputra, MJ Legaspi, Mini Nguyen, Advertiser Solutions). Slice axis: manager. When citing platform revenue, use Group Revenue. When citing per-manager performance, use the AG split. Never juxtapose the two as if they were independent series โ€” they're the same money. The brief may cite both *only* when explicitly walking from network โ†’ manager-level attribution.
  • Enterprise
    AG revenue โ€” two definitions, don't conflate
    Two distinct "AG revenue" numbers exist and they mean different things. The brief has been mixing them: - **AG-attributed offer revenue (BQ `ag_revenue_split`)** = revenue flowing through offers OWNED by AG account managers. This sums to ~97% of platform revenue (~MYR 4.7M / 8 days for 5 managers) because their offers ARE the platform's main offer base. Per-manager 8-day numbers: Mona Surach MYR 1.26M, Kum Phui Lam MYR 1.18M, Rizky Saputra MYR 1.18M, MJ Legaspi MYR 913k, Mini Nguyen MYR 177k, Advertiser Solutions MYR 125k. - **AG team direct/incremental contribution** = what the AG team's own tracker sheet measures. Roughly MYR 567k / 8 days = 10-15% of platform. When the brief cites "AG rolling 8-day MYR X", it must specify which definition. The two are not interchangeable.
  • signal
    Subscriptions
    Conversion-narrow, click-broad: the same revenue structure pathology in two BUs
    Revenue is concentrating violently into single operators while the broader network produces clicks/activity without closing โ€” Mona Surach at MYR 157k of MYR 540k AG rolling (29%), and Ed Guno's May 8 finding that Subscriptions conversions sit in PG-managed accounts while ~43 publishers generate click-only traffic. โ€” Both units are quietly converting from a network model to a single-operator model without anyone having decided to. Mona/Susanne/Hanh-style concentration is now operating policy by default, not design.