Ember
๐Ÿ” Entity ยท Person

Kum Phui Lam

3 mentions across 1 BU โ€” 3 facts, 0 signals.

Where this person shows up

BU breakdown of mentions

  • Enterprise3 mentions

Mention timeline

Every fact and signal naming Kum Phui Lam, newest first

  • Enterprise
    AG revenue and Group/Involve revenue are the same number
    AG (Advertiser Growth) account managers OWN the offers driving network revenue โ€” they are the manager-side view of the same revenue stream that rolls up as "Group Revenue". Surfacing "AG Team Revenue" and "Group Revenue" as separate sparklines on the home page (or as separate lines in the brief) is double-counting. They differ only in slice: - **Group Revenue** = total MYR across all offers, network-wide. Slice axis: time. - **AG Revenue (`ag_revenue_split`)** = the SAME total, sliced by account manager (Mona Surach, Kum Phui Lam, Rizky Saputra, MJ Legaspi, Mini Nguyen, Advertiser Solutions). Slice axis: manager. When citing platform revenue, use Group Revenue. When citing per-manager performance, use the AG split. Never juxtapose the two as if they were independent series โ€” they're the same money. The brief may cite both *only* when explicitly walking from network โ†’ manager-level attribution.
  • Enterprise
    AG revenue โ€” two definitions, don't conflate
    Two distinct "AG revenue" numbers exist and they mean different things. The brief has been mixing them: - **AG-attributed offer revenue (BQ `ag_revenue_split`)** = revenue flowing through offers OWNED by AG account managers. This sums to ~97% of platform revenue (~MYR 4.7M / 8 days for 5 managers) because their offers ARE the platform's main offer base. Per-manager 8-day numbers: Mona Surach MYR 1.26M, Kum Phui Lam MYR 1.18M, Rizky Saputra MYR 1.18M, MJ Legaspi MYR 913k, Mini Nguyen MYR 177k, Advertiser Solutions MYR 125k. - **AG team direct/incremental contribution** = what the AG team's own tracker sheet measures. Roughly MYR 567k / 8 days = 10-15% of platform. When the brief cites "AG rolling 8-day MYR X", it must specify which definition. The two are not interchangeable.
  • Enterprise
    Enterprise revenue baseline
    $3.75M over 23โ€“29 April 2026; Kum Phui Lam ~31% of advertiser team revenue